Twitter is fantastic for getting information, spreading news and speaking to your audience. It’s also apparently great for letting potential customers know about your product, but this is something that I’ve not really seen working properly, except in one case where, at SoundDelivery, we managed to sell quite a few places on a training day through Twitter advertisement. Usually what I’ve come across is a company shouting about how fantastic their product or service is and how I HAVE to try it out, which usually doesn’t get a great reaction from me, least of all make me want to try their service.
However, the other day I was pleasantly surprised. I was developing an online questionnaire for SoundInnovation, the new, non-profit arm of SoundDelivery. I was finding Survey Monkey frustratingly limited in what it would allow me to do, so I reached out for suggestions for alternatives on Twitter.
I expected a follower or two to link me to a few places, but instead the response was somewhat more… targeted.
I was pretty impressed. The fact is, it’s so easy to find people who are seeking the service you offer through some simple searching, yet so many organisations miss out on this opportunity. Of the organisations that got in touch with me, I looked at all of their websites and ended up trying out one of them - and very good it was too. I became a potential customer because they had done a quick search on Twitter to find people that were mentioning online surveys.
What if they hadn’t been searching? None of these companies were following me when I got their messages, and I’d never heard of any of them, so I probably wouldn’t have found them, and the one service that ended up suiting my needs would have lost out on a new customer.
Times are difficult and there are now a lot more organisations fighting for a shrinking customer base, so it’s vitally important to use any means you have at hand to get your name out there to new audiences. Why more organisations don’t think social media is a part of that is beyond me.
When leading a training workshop on social media, I always encourage delegates to search Twitter and Social Mention to find what people are saying about their organisation. I don’t know how many of them do, but at least now I have a new story to show them why they should be.