In the third of what appears to be an ongoing series, yet another organisations has proved how oblivious it is of what Twitter is used for. A few months ago, I wrote about how a Twitter account for an in-production BBC 3 TV show was spamming anyone and everyone on Twitter to try and find people to take part. Not surprisingly, it ended up that The Year of Making Love was a disaster, with only 300 out of 1000 contestants turning up for recording and a good number of those that did eventually walking out.
Now a production company, again producing a show for BBC 3, have taken the same approach to finding subjects, spamming accounts looking for retweets to help find people to take part. The only difference this time is that the company seemed to be approaching other companies as opposed to going directly to potential subjects, but that’s a very minor difference.
While @YearofMakingLuv got away with it, Twitter were having none of it from @BoomTownTVShow, whose account was quickly suspended. What’s the lesson? Twitter’s a place for conversation, not for spamming. It’s good to see that Twitter themselves have started to crack down on accounts that don’t understand that.