Nokia and 1000 Heads, a rather brilliant word-of-moth marketing agency, have unveiled their project for Social Media Week, which takes place in Glasgow this week.
The Nokia Gift Machine integrates with Foursquare, dropping out one of 1000 gifts when you check in to the machine. Prizes range from chocolate bars to the odd new phone.
I’d like to know how they’re going to stop people checking in several times to grab several gifts though. I’m sure they’ve some code written to prevent it, but it would be interesting to find out how many people actually attempt to do it.